Adidas Ocean Plastic Shoes Campaign
The introduction of the 2019 parley range will see the company produce a landmark 11 million pairs of shoes using upcycled marine plastic waste. What if that action was part of a global campaign.
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Soon 7000 pairs of the ultraboost uncaged parley will be on sale for 220 each.
Adidas ocean plastic shoes campaign. To produce 11 million pairs of shoes containing recycled ocean plastic. Parley ocean plastic is created from upcycled marine plastic waste that is intercepted from remote islands beaches and coastal communities. In 2019 adidas is upping the pace of change.
Adidas says the partnership has prevented 2810 tons of plastic. In 2019 adidas expects to make 11 million pairs of shoes with recycled ocean plastic. Adidas and parley make history with the first high performance products made from ocean plastic.
Adidas products made from recycled plastic. The goal is as many as 5 million shoes made of parleys ocean plastic. Since 2015 adidas has partnered with parley as our key eco innovation collaborator to explore and pioneer ways to create a plastic free ocean.
In shoes alone they make and sell 450 million pairs annually. Jerseys created from recycled ocean plastic. The partnership saw five million pairs of shoes created using recycled ocean plastic in 2018 alone.
We use it as a replacement for virgin plastic in the making of all adidas x parley high performance sportswear. Thats more than double what it made in 2018. Photo courtesy adidas.
Adidas has spent the last four years curbing ocean pollution by recycling plastic beach waste into shoes and because their customers have been so eager for the product the company is kicking. Eventually adidas strives to eliminate virgin plastic from its supply chain altogether. All this adds up to adidas announcement this year that they now plan to use repurposed plastic in all of the products they sell by 2024.
In 2017 the brand aims to produce 1 million pairs of the sneakers from more than 11 million plastic bottles. Adidas is making swimsuits from ocean plastic too. Adidas and parley up the ante with recycled ocean waste shoes in.
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